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Generra
The inside scoop:
Pina Ferlisi (formerly of Marc Jacobs) took over as Generra's creative director last year replacing Tony Melillo.
What’s in a name:
Who knows what they were thinking back in the eighties when the brand had its first heyday.
Why we carry it:
Generra has had its ups and downs, but after relaunching in 2004, the brand is definitely on a roll - and thoroughly modern. Just our style.
