EDUN - View Men

The inside scoop:

The collection this season: nature at twilight. Featured EDUN tagline adorns notably the Mine Mini Cardigan: "We carry the story of the people who make our clothes around with us."

What’s in a name:

What's in a name: EDUN is nude spelled backward; It is also a play on the Garden of Eden - to imply innocence, sensuality and a return to nature. The EDUN logo is inspired by the Art Nouveau movement.

Why we carry it:

EDUN, created by Ali Hewson with her husband Bono (as in THE Bono) focuses on "trade not aid" as a means to building sustainable communities. They also tend to use organic cottons - driven by the better working conditions of working with organic materials.

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