Shopping Bag
Designer Index
Diesel
The inside scoop:
Adriano Goldschmied almost fired Renzo Rosso from Moltex, where Renzo began his career as a production manager.
What’s in a name:
When Adriano offered Renzo the opportunity to buy a 40% stake in Moltex they changed the name to Diesel. They chose "Diesel" because it was short, easy to remember, understandable and pronounced the same way worldwide.
Why we carry it:
Diesel's eccentric leader, Renzo Rosso pushes his people to be creative, and not worry about "the bottom line". This philosophy has kept Diesel strong for almost 30 years, and is one that we believe in ourselves.
