A.P.C.

The inside scoop:

Started 20 years ago (1987) in Paris during a time of "bad" men's fashion, according to founder, Jean Touitou.

What’s in a name:

Atelier Production Creation, but Touitou states this is insignificant. It is about the product, not the brand.

Why we carry it:

The seemingly simple style of A.P.C. is the product of obsessive, painstaking design processes to achieve a minimalist look that has captivated denim and fashion afficionados for two decades.

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