Shepherd Express, December 2007

CLOTHING: MEN'S
Detour
While the fairer sex dominates the fashion field, places like Detour ensure that men at least have a fighting chance. If you don't consider an adjustable waist the most desirable quality in any trouser, you're already halfway there; if you believe slim-fitting jeans aren't just for girls, all the better. Your urbanity will be amply rewarded with sophisticated accessories, outerwear, denim and more, in brands like Diesel, Cheap Monday, Barking Irons and Trovata. -Shepherd Express, December 2007

Money Magazine, September 2007

SPEND - Pricier jeans tend to use premium denim, which is heavy, tightly woven and often imported from Italy or Japan. Jeans made of this fabric lift and hug your body better, "like an old-fashioned girdle," says Jason Meyer, co-owner of Detour, a denim store in Milwaukee. Often the fabric is brushed for softness and prewashed and stretched to curb shrinkage. Companies using this type of denim - Citizens of Humanity, Paige Premium Denim and 7 for All Mankind among them - tend to be meticulous with other details, using heavier-gauge stitching and nickel hardware (rather than lead, which corrodes), Meyer adds. Indeed, you'll pay for all this work; 7's jeans are $100 and up. So keep your fancy denims looking new by buying a darker wash, washing them inside out and skipping the dryer. -Money Magazine September 2007, page 129

Erica Fox wins "Project Lela" 2007

Project Lela fashion contest
By Lilledeshan Bose
lbose@mkeonline.com
Posted: Aug. 23, 2007

Only three of 10 designers remain in Project Lela, Milwaukee's version of the TV show "Project Runway." Each has designed a four-piece collection for Lela's fashion show 7 p.m. Saturday, Aug. 25, at 321 N. Broadway. Here's a bit of the finalists' fashion philosophy.

Artistic expression: Erica Fox
Age 22
Residence Wauwatosa

Fashion background Went to Mount Mary College and majored in fashion design. "I took a lot of art classes in high school, and there's lots of creative energy around my house because my mom is an art teacher and my dad is a printer."

Design philosophy "I'm expressing myself through fashion - it's artwork to me. When I make clothes, I want people to feel good about themselves - pretty, sexy and very comfortable in what they're wearing."

Her fashion icon "John Galliano is my favorite person in the entire world. I don't necessarily agree with how she lives her life, but I love the risks Kate Moss takes in what she wears. I would love it if Johnny Depp would wear my clothing, and Sienna Miller has a really good sense of style."

Her four-piece collection in one sentence "Fun, flirty silhouettes that were inspired by Milwaukee's finest architecture (the Calatrava)."

Buy her designs at Detour, 1300 E. Brady St.

National Geographic Traveler, September 2006

Oscar Wilde reportedly said, "If what you want isn't on Brady Street, you probably don't need it." A century later, Brady Street, on the city's East Side, is known for its funky flair with clothing shops such as Detour, denim specialists featuring all the top blue jean brands and more. -National Geographic Traveler September 2006, page 56