Press for Detour Clothing Store

We opened Detour Clothing Store on Milwaukee's East Side in 1997. Over the last 10 years we have expanded while proving that premium fashion is wearable and accessible. We have won numerous awards and recognitions, including Best Clothing Boutique in Milwaukee. People love us because of the care we take in selecting our products and the service we strive to provide.

Saturday, September 1, 2007

Erica Fox wins "Project Lela" 2007



Project Lela fashion contest
By Lilledeshan Bose
lbose@mkeonline.com
Posted: Aug. 23, 2007

Only three of 10 designers remain in Project Lela, Milwaukee's version of the TV show "Project Runway." Each has designed a four-piece collection for Lela's fashion show 7 p.m. Saturday, Aug. 25, at 321 N. Broadway. Here's a bit of the finalists' fashion philosophy.

Artistic expression: Erica Fox
Age 22
Residence Wauwatosa

Fashion background Went to Mount Mary College and majored in fashion design. "I took a lot of art classes in high school, and there's lots of creative energy around my house because my mom is an art teacher and my dad is a printer."

Design philosophy "I'm expressing myself through fashion - it's artwork to me. When I make clothes, I want people to feel good about themselves - pretty, sexy and very comfortable in what they're wearing."

Her fashion icon "John Galliano is my favorite person in the entire world. I don't necessarily agree with how she lives her life, but I love the risks Kate Moss takes in what she wears. I would love it if Johnny Depp would wear my clothing, and Sienna Miller has a really good sense of style."

Her four-piece collection in one sentence "Fun, flirty silhouettes that were inspired by Milwaukee's finest architecture (the Calatrava)."

Buy her designs at Detour, 1300 E. Brady St.

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